AP EC 309      ECONOMICS OF AGRICULTURAL MARKETING, SPRING 2007
                        Section 1, 9:30-10:45TTH A202 P&AS

Instructor:      Steve Miller, Professor, Applied Economics and Statistics
Office:             291 Barre Hall
Phone:             656-5786
E-mail:            smllr@clemson.edu

Required Text: 

Kohls, R. L. and J. N. Uhl.  Marketing of Agricultural Products (9th Edition), Prentice Hall, 2002. 

Course Description:

General course in marketing agricultural commodities with particular emphasis upon food products. Efficiency criteria, consumer behavior, market organizations and institutions, and marketing functions are analyzed.

Course Objective:

After successful completion of this course, you will have an understanding of:

·        the functions performed by the marketing system,
·        the structure of the marketing system,
·        the effects of government and public policy on the marketing system,
·        the use of futures and options in the marketing system, and
·        current trends and issues in agricultural marketing. 

Evaluation:

You will be evaluated by your performance on quizzes, homework assignments, and exams.  The quizzes, homework assignments, and exams will be based on lectures, the text, and materials distributed via MYCLE.  Late homework sets will not be accepted except by prior arrangement. . 

The weights for these items are as follows: 

            Open-book quizzes                                10%
            Homework                                             30%
            Three exams @ 20% each                      60%
            Total                                                    100%

Four exams will be administered, but only your high three exam scores will be used in calculating final grades.   Final grades will be assigned as follows.  The highest student score in the class will be determined.  The percentage points required to bring that student's score to 100% will be added to his or her score, as well as every other student's score.  Letter grades will be assigned in the following manner:

90 - 100% = A, 80- 89.99%= B, 70 – 79.99% = C, 60- 69.99% = D, and < 60 = F.

Lecture notes and homework sets will be posted to MYCLE.  You are responsible for downloading the notes and homework sets.

Attendance Policy:

I do not take a daily roll.  However, class attendance is expected.(The probability of an open-book quiz during a lecture equals 1 is there are any absences.)   I expect to notify you in advance if I am going to miss a class.  If this is not possible, you are obligated to wait on me for 15 minutes after the scheduled starting time of the class.

Other

The University administration asks that students be made aware of the following information.  “As members of the Clemson University community, we have inherited Thomas Green Clemson’s vision of this institution as a ‘high seminary of learning.’  Fundamental to this vision is a mutual commitment to truthfulness, honor, and responsibility, without which we cannot earn the trust and respect of others.  Furthermore, we recognize that academic dishonesty detracts from the value of a Clemson degree.  Therefore, we shall not tolerate lying, cheating, or stealing in any form.”

Office Hours:

My teaching schedule for this semester is as follows. 

Day

M

T

W

TH

F

--

9:30-10:45

12:30-1:45

--

9:30-10:45

12:30-1:45

--

Except for these course times and the lunch hour (12:00- 1:00 PM), I should be in my office Monday through Thursday.  I may be out of town on some Fridays.  If you want to make sure that I am in, call me at 656-5786.

Milestones:

Date

Event

January 17 Last add day

January 24

Last day to drop without record

February 8

Exam 1(tentative)

March 2

Last day to drop without a grade

March 8

Exam 2 (tentative)

March 19-23

Spring break

Apri1 19

Exam 3 (Tentative)

April 26

Last class meeting

May 5 (6:30-9:30 p.m.)

Final exam


Course Outline:

Topic

Text Chapters

  1. Introduction to Agricultural Marketing

1, 2

  2.  Production

3, 8

  3.  Consumption

4, 8

  4.  Prices & Competition

8, 9, 10

  5.  Marketing Margin

11

  6.  Processing

5

  7.  Wholesaling & Retailing

6

  8.  Transportation & Trade

7, 18

  9.  Storage

19

10.  Risk Management, Futures & Options

20

11.  Market Structure

12 - 15

12.  Market Information

16

13.  Standardization & Grading

17

14.  Government Roles

21-22

15.  Current Trends & Issues

MYCLE Readings


This is a preliminary version of the syllabus. The official one is the one distributed in class.

Spring 2007 Course List    AE & S Home


copyright 2007 by Stephen E. Miller, Department of Applied Economics & Statistics, Clemson University, Clemson, SC 29634-0313

updated 2/27/07